Design Notes 21-04-2015

Published On April 21, 2015 | Design

Balls in sports (logos), Hillary Clinton campaign logo still under fire, and HP breaks up.

James Bowie is a blogger and sociologist who examines trends in logo design of all things. There are some very interesting things afoot in design trends, so it happens, and one of them is balls. Bowie recently observed the following on, while discussing the new Milwaukee Bucks logo.

Seventy-three percent of NBA teams’ symbols now include basketballs.
By contrast, only 13 MLB teams, or 43 percent of the total, have baseballs or other imagery inherent to the sport in their logos.
And just four NFL team logos, or 13 percent, feature footballs or football-related imagery.

Why the discrepancy between the leagues? One might speculate that spherical basketballs and baseballs make for more visually pleasing design elements than oblong footballs. Analysis of data from the United States Patent and Trademark Office shows that although all sorts of sports balls have become more common in American logo design over the years, round basketballs, soccer balls, baseballs, and even golf balls are more common than footballs in logos. Read more…


The Hewlett Packard breakup is a not too far off, and a new logo has been announced for one of the two new companies. Hewlett Packard Enterprises chief Meg Whitman posted a note on the HP blog, talking about it:

To bring our ideals to life, we needed a logo and a design system that would be singular and defining.  We needed a design that would express our renewed commitment to focus and simplicity. And we needed a logo that would be as transformative, flexible and agile as we are becoming, while standing out from the pack.  Finally, the logo needed to work across all the ways we would use it. Read more…


Design experts are still taking Hillary Clinton’s campaign logo to task. Since Clinton announced her candidacy a few weeks ago, there has been some debate over the look and feel of the campaign’s insignia. And it seems debate has not … abated.

Some high-minded critics say it’s all wrong. The arrow’s direction and its Republican-minded red color, for starters, has raised alarm that she’s signalling an imminent political shift to the right.

Going with an abstract design has also opened the door to all manner of Internet fun: a new copycat font dubbed “Hillary Bold” and a do-it-yourself widget that lets anyone make their own Clinton-like logo, and plenty of odd interpretations, including a plane hitting New York’s Twin Towers and rip-offs of the Federal Express and Wikileaks logos. Read more…

To its credit, the article also outlines the scorn and vitriol directed at Ted Cruz’ design, as well as Rand Paul’s and even Marco Rubio’s.

Ted Cruz, first out of the gates last month in announcing an official White House campaign, got mocked for an image of a red, white and blue flame near his name that conjured up comparisons to a soft-serve ice cream cone, a tear drop or an American flag on fire. Rand Paul was dubbed an uninspiring bore for going with a Statue of Liberty-like torch hovering above his name. Marco Rubio, for dotting the ‘i’ in his last name with a map of the continental United States, angered the Hawaii and Alaska vote. Read more…

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