WATCH: Santam’s Early Contender for Ad of the Year
Here at TheAurical.com, we’ve unanimously agreed that Santam’s new ad is a winner.
One of the key reasons is that it manages to be both tongue in cheek and elbow-in-the-ribs, without actaully being offensive to anyone. When someone gets an ad right, it’s timeless.
“There are things that only happen in South Africa. Some weird, some wonderful and some that need insurance that understands the lay of the land. As South Africans, we’ve become so used to them, that we don’t even give it a second thought. But the same can’t be said for foreigners.”